marketer | writer | content strategist
May 2020 - Present
HEAD OF MARKETING, THEMES
Pixel Union develops beautiful and highly performant themes for Shopify.
As the Head of Marketing for Themes, I work with product managers to determine how we will position our products in the marketplace; collaborate with designers to develop polished marketing materials; direct our sales and content campaigns; and collaborate across business units to optimize market reach.
May 2019 - March 2020
Bibliocommons builds industry-leading software that makes public libraries more user-friendly.
I lead the company's marketing efforts, overseeing all aspects of product marketing, content strategy, marketing design, event production, and sales enablement.
I directly manage a brand designer, event marketing coordinator, and content marketing specialist.
2018 - 2019
Dot Health is on a mission to simplify and streamline the way Canadians access their personal health information.
As the first marketing hire at Dot Health, I lead the way in establishing marketing best practices, including:
- Consistent social media presence
- On-brand and effective website copy
- Compelling digital content
- In-app UX copywriting
2016 - 2018
SOCIAL MEDIA & CONTENT MANAGER
WOMEN OF INFLUENCE
Women of Influence aims to elevate the status and enhance the visibility of women in business and culture.
From creative content production to strategic execution, I had complete ownership over the Women of Influence social media channels, which reach a community of 78,000+ followers.
I managed all digital content on womenofinfluence.com + our extensive e-newsletters. I was also in charge of many operational aspects of the website, such as implementing design upgrades, project managing functionality upgrades, and auditing our content tagging structure.
2014 - 2016
COPYWRITER & CONTENT MANAGER
OLSON CANADA (NOW ICF NEXT)
Copywriter for clients such as the Home Depot, Boston Pizza, OLG. I developed holistic creative concepts, and executed on-brand email, video, social media, and digital ad communication.
Content Manager for ICF Olson Marketing. I was the go-to person for external and internal marketing communications collateral and ad-hoc company wide projects and events. I also managed the ICF Olson company social media handles, creating new content, driving growth, and monitoring industry events.
Social Content and Community Manager for the Fashion Outlets of Niagara Falls. I also provide Public Relations support, onsite and through the writing and distribution of media alerts and press releases.